Hi, I am Alexa
For over 15 years, I worked in brand marketing — with global players like adidas and Zalando, creators, and emerging platforms. I climbed the corporate ladder with drive and curiosity, led large teams and budgets, and became a strategic, creative storyteller.
But after a trip around the world — and many campaigns later — something shifted. I realized that what truly lit me up wasn’t the KPIs, budget rounds, or OKRs. It was people. Growth. Real conversations. The depth behind human behavior and leadership.
So I made a change.
Today, I work as an Accountability and Empowerment Coach. I help people reconnect with their strength, clarify their vision, act courageously — and get into motion. So that no external noise can shake the truth of who they are.
In short: I support people in falling wildly in love with their lives — and in creating from that place.
My clients are bold thinkers, leaders, creatives, and everyday visionaries who are ready for more — and who know that lasting success begins within.
I was trained at the renowned Dr. Bock Coaching Academy. The method I use follows a strict client-centric, multi-method approach developed by Dr. Petra Bock — combining classic coaching, modern neuroscience, and transformational tools for deep and sustainable change.
My work is not just a job. It’s a calling. And I bring my full self to every session — with clarity, depth, and a deep belief in what’s possible.