Hi, I am Alexa
For over 15 years I worked in brand marketing for big brands, creators and platforms like adidas and Zalando. I climbed the corporate ladder with great determination, was managing big teams and budgets and became a strategic and creative story teller.
After a trip around the world, countless campaigns and an important change of perspectives I realised that constant learning, growth, the development of my team and the background of human interaction in big companies were more fulfilling to me than budget rounds, marketing initiatives and KPIs, OKR all together.
I decided it is time for a change.


My goal as an Empowerment and High Performance coach is to support you in finding back to your strength, to gain more clarity, be courageous and get productive so that no amount of external forces can impose on this liberated sense of self.
In short: I support you to fall madly in love with your life.
I work with anyone committed to radically improving their lives. People who GET that you can’t succeed at the next level without more dedication to personal growth.
My work and the people whom I encounter are my inspiration and drive.
I have acquired my method of coaching and relevant know-how at the renowned Dr. Bock Coaching Academy. My approach, developed by the founder Dr. Petra Bock, follows a strict client-centric, multi-method model of coaching, aligning classic and contemporary state-of-the-art methods.