Hi, I am Alexa

For over 15 years I worked in brand mar­ket­ing for big brands, cre­ators and plat­forms like adi­das and Zalan­do. I climbed the cor­po­rate lad­der with great deter­mi­na­tion, was man­ag­ing big teams and bud­gets and became a strate­gic and cre­ative sto­ry teller.

After a trip around the world, count­less cam­paigns and an impor­tant change of per­spec­tives I realised that con­stant learn­ing, growth, the devel­op­ment of my team and the back­ground of human inter­ac­tion in big com­pa­nies were more ful­fill­ing to me than bud­get rounds, mar­ket­ing ini­tia­tives and KPIs, OKR all together.

I decid­ed it is time for a change.


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My goal as an Empow­er­ment and High Per­for­mance coach is to sup­port you in find­ing back to your strength, to gain more clar­i­ty, be coura­geous and get pro­duc­tive so that no amount of exter­nal forces can impose on this lib­er­at­ed sense of self.

In short: I sup­port you to fall mad­ly in love with your life.

I work with any­one com­mit­ted to rad­i­cal­ly improv­ing their lives. Peo­ple who GET that you can’t suc­ceed at the next lev­el with­out more ded­i­ca­tion to per­son­al growth.

My work and the peo­ple whom I encounter are my inspi­ra­tion and drive.

I have acquired my method of coach­ing and rel­e­vant know-how at the renowned Dr. Bock Coach­ing Acad­e­my. My approach, devel­oped by the founder Dr. Petra Bock, fol­lows a strict client-cen­tric, mul­ti-method mod­el of coach­ing, align­ing clas­sic and con­tem­po­rary state-of-the-art methods.

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