Hi, I am Alexa

For 15 years I worked in brand mar­ket­ing for big cor­po­ra­tions like adi­das and Zalan­do. I climbed the cor­po­rate lad­der with great deter­mi­na­tion, and was man­ag­ing big teams and bud­gets.

After a trip around the world, count­less cam­paigns and an impor­tant change of per­spec­tives I realised that the devel­op­ment of my team and the back­ground of human inter­ac­tion in big com­pa­nies were more ful­fill­ing to me than bud­get rounds, mar­ket­ing ini­tia­tives and KPIs, OKR all togeth­er.

I decid­ed it is time for a change.


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My goal as an empow­er­ment coach is to sup­port you in find­ing back to your strength, to inte­grate self-care and accep­tance so that no amount of exter­nal or inter­nal forces can impose on this lib­er­at­ed sense of self. In short: I sup­port you to fall mad­ly in love with your life.

My work and the peo­ple whom I encounter are my inspi­ra­tion and dri­ve.

I have acquired my method of coach­ing and rel­e­vant know-how at the renowned Dr. Bock Coach­ing Acad­e­my. My approach, devel­oped by the founder Dr. Petra Bock, fol­lows a strict client-cen­tric, mul­ti-method mod­el of coach­ing, align­ing clas­sic and con­tem­po­rary state-of-the-art meth­ods.

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